The lack of a significant online presence in a competitive market is a serious handicap. 90% of consumers go online to research products and services before making a purchase decision. If you don’t have a website, or if your website is underperforming, you will be missing out on the lion share of the market.
Consumers are more savvy than ever. They research, compare and read reviews online before buying from companies. And there are an abundance of companies to choose from and not enough time to read up on everything. Consumers have to make swift decisions to avoid wasting their time. On average, it takes only about two seconds for a web visitor to form an opinion about a company based on its website and content. The challenge is to make sure consumers have a great experience on your website so you get a chance to turn those online visits into sales. There are many important considerations to keep in mind when designing / developing a website such as design, ease of navigation, organization, quality of content, proper call to actions, loading speed, appearance on mobile devices, optimization…and more. There must be no or very little user friction and lots of stickiness in order for your site to convert.
Marketing Elements designs modern, attractive and user-friendly websites that build trust and convince web visitors to take “the next step”. Every element of our websites are carefully designed to enhance the user’s experience and lead to the ultimate goal – convert. That is exactly what Marketing Elements can do for you – design a modern, attractive and well organized website that looks great on all types of devices and helps build brand trust and equity while clearly explaining why a consumer should buy from you rather than the competition.
More and more end users are browsing the web on their mobile devices. Designing websites for mobile viewing first is a must. A mobile-friendly website is not only an important ranking factor for search engines, it also makes it easier for end users to interact, engage and connect through your website. Bottom line, a website must look great on all types of devices desktops, laptops, tablets and mobile phones.
A landing page is an online sales page (or squeeze page) that is designed to inform viewers about a product / service offering and prompt for action, either a call or filling out an online form. Combined with a PPC campaign, this promotional strategy can be very effective and yield high conversion rates.
Scrolling websites allow end users to navigate websites by “scrolling” from one section to another. The design is semi-custom and responsive. Marketing Elements offers this type of website as an-entry level option for our customers with a smaller marketing budget. Our scrolling websites include up to five sections.
We design full-custom websites for clients who need all the bells and whistles and need specific functionalities on their website. While a full-custom website is more expensive, it will make your website stand out from the crowd and do exactly what you want it to do.
Marketing Elements designs websites that are specifically targeted for mobile devices (smart phones and tablets). Those websites are uniquely fitted to address the growing number of users who prefer browsing online using their phones than a laptop. Mobile websites are structured differently from regular websites in that they contain less content and are designed to drive viewers to call in for more information.
Microsites are websites that are separate from a company’ s main website. They are designed to have their own style, different from the “normal” branded look of the main website and are used to focus on a particular product, cause, promotion or event. They have limited navigation options much like a landing page to create a more immersive end user experience.
Marketing Elements can assist you in designing and setting up an attractive and performant e-commerce website for your company that will drive revenues.