If you are on a tight budget and want to generate leads, direct response marketing might be a good option for your business. Direct response marketing consists of designing a compelling digital or print advertisement, placing it in front of targeted consumers and trigger an emotional response so that those consumers take some specific action, such as picking up the phone and calling for more information, jumping on your website and clicking a call to action button to visit a webpage with a promotional offering, or visiting your business location to attend a special event.
Marketing Elements can help you select the right direct response marketing strategy for your business and implement it through several distribution channels. Specifically, Marketing Elements can help with creating:
online squeeze or sales pages
compelling online and in print ads
successful direct mail campaigns
online and in print calls to action
online banners that generate higher CTR (click through rate)
and leveraging social media for higher response rate
If you are interested in implementing direct response marketing in your overall marketing strategy, contact Marketing Elements today.